Operation Child Care

Revolutionizing Childcare Search for Military Families in Norfolk, Virginia

The Problem

Military families in the Norfolk, Virginia region face unique challenges when searching for suitable childcare options. This fragmented system made it difficult for military families to access a comprehensive list of childcare options, leaving them with limited choices and added stress.

Military childcare programs live in a separate database from licensed programs

Eligibility varies depending on the family's military status

Private providers accepting military subsidies were not easily searchable

The Solution

Upfront developed the first platform for military familes that included both military and private (licensed) programs in a single location.

Consolidated multiple datasets, including licensing, military, quality program, and direct provider inputs

Platform included family search, provider portal to input updates, and admin portal to view supply/demand trends

Providers displayed on search results depends on user inputs

The Results

Upfront's new system was quickly adopted by military families, with increasing demand to expand into other regions.

Thousands of family searches within three months of launch

200+ provider pages created, creating a digital presence for more than 80% of programs in the area

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