Real-time, Automated Vacancy Data

Maryland Family Network

A simple and intuitive way to find childcare

The Problem

Maryland Family Network (MFN) provides resources for families to ensure their child's first five years are successful through the Division of Early Childhood.


The organization struggled to collect and maintain accurate, up-to-date vacancy data from childcare providers. Historically, the response rates for updating vacancy data were extremely low, leading to outdated and unreliable information.

The Solution

Upfront and MFN launched its first full-scale, automated vacancy data collection campaign. The campaign involved sending targeted emails to 5,484 childcare providers with several strategic approaches to maximize response rates and impact: email validation, removing email gating, and integrating the data submissions.


The Results

Upfront's new system quickly and dramatically improves ECE data access to families, providers, and advocates- identifying 1,625 previously unknown vacancies.


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